Bachelor of Business Administration with a Major in Marketing
The Department of Marketing offers a Bachelor of Business Administration (BBA) degree in Marketing. This degree prepares students for a wide range of careers in Marketing, including Brand/Product Management; Sales Promotion; Sales Management; Personal Selling; Advertising; Public Relations; Retailing; Direct Marketing; International Marketing; and Marketing Research, as well as to pursue further studies at the graduate level.
For more information, please see the Academic Catalog. A program map, which provides a guide for students to plan their course of study, is available for download in the Courses tab below.
The Department of Marketing offers a Bachelor of Business Administration (BBA) degree in Marketing. This degree prepares students for a wide range of careers in Marketing, including Brand/Product Management; Sales Promotion; Sales Management; Personal Selling; Advertising; Public Relations; Retailing; Direct Marketing; International Marketing; and Marketing Research, as well as to pursue further studies at the graduate level.
Program Location
Carrollton Campus
Method of Delivery
Available on campus or as much as 80% online (some online courses may require some visits to Carrollton).
Accreditation
The University of West Georgia is accredited by The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
The Richards College of Business is accredited by the Association to Advance Collegiate Schools of Business - International (AACSB-I).
Credit and transfer
Total semester hours required: 120
This program may be earned more than 50% online but not entirely online - multiple campus visits are required (varying by course).
Save money
UWG is often ranked as one of the most affordable accredited university of its kind, regardless of the method of delivery chosen. In addition, online courses and programs can mean a cost-savings in many non-evident ways: No more high gas charges. No childcare needed. The flexibility can allow one to maintain a job while attending school. Regardless of state residency, out-of-state non-resident students are not charged non-resident tuition for online course credit hours.
Details
- Total tuition costs and fees may vary, depending on the instructional method of the courses in which the student chooses to enroll.
- The more courses a student takes in a single term, the more they will typically save in fees and total cost.
- Face-to-Face or partially online courses are charged at the general tuition rate and all mandatory campus fees, based on the student's residency (non-residents are charged at a higher rate).
- Fully or entirely online course tuition rates and fees my vary depending on the program. Students enrolled in exclusively online courses do not pay non-Resident rates.
- Together this means that GA residents pay about the same if they take all face-to-face or partially online courses as they do if they take only fully online courses exclusively; while non-residents save money by taking fully online courses.
- One word of caution: If a student takes a combination of face-to-face and online courses in a single term, they will pay both all mandatory campus fees and the higher eTuition rate.
- For the cost information, as well as payment deadlines, see the Student Accounts and Billing Services website
There are a variety of financial assistance options for students, including scholarships and work study programs. Visit the Office of Financial Aid's website for more information.
Coursework
Major Courses:
- MKTG 4864
- MKTG 3808
- MKTG 4870
- Pick 4 classes (12 hours)
- MKTG 3801, 3805, 3809, 3810, 3839, 4805, 4831, 4861, 4866, 4808
- RELE 3705
- MGNT 4660
More information about this is available in the online course catalog.
Downloads
Major Required
An integrative approach to the study of the total enterprise from the executive management's point of view--the environment in which it operates, the direction management intends to head, management's strategic plan and the task of implementing and executing the chosen strategy. Must be taken no earlier than one semester before graduation and provided completion of Core Area F business courses and MGNT 3600, MKTG 3803, FINC 3511 and ECON 3402. Must have senior standing.
Study of marketing policies and practices in the flow of goods and services to the customer/consumer.
This course is designed to meet the rapidly growing need for a systematic approach to the business research process, and its implementation in terms of strategic decision making. Both primary and secondary sources of information are considered along with research design, measurement, sampling, data collection, processing, analyses, and interpretation.
A comprehensive analysis of the factors in human behavior which influence the choice and the use of products and service.
The focus of this integrative senior level course is on the analysis, planning, implementation, and control of marketing programs in a competitive environment. Decision making will be emphasized and the case method and/or interactive computer simulations will form the basic learning emphasis in the course.
Major Selects
This course examines the role of professional selling in business and introduces students to theories and practices to achieve success in today s dynamic environment. Particular emphasis is placed on consultative sales approaches, constructive negotiation methods, and effective selling techniques. Practical exercises and experiential applications engage students and provide methods and tools to help them succeed in a variety of sales situations.
Emphasis on principles and fundamental concepts. Course provides basic information for the student preparing for a career in real estate, also helps the consumer learn how to select, finance, and maintain real property either for a home or for investment purposes.
The integrative role of advertising in persuasive communication in business and related fields. Includes strategies for organizing, developing, implementing, and evaluating effective media decisions in the digital age.
This course will examine the impact of social media and the internet on marketing strategy. Topics will include an exploration of social media technologies and applications such as Facebook, blogs, Twitter, wikis, YouTube, etc. Students will learn how to develop an online presence, leverage these technologies and use the power and impact of Web 2.0 in implementing successful marketing strategies.
Emphasis on planning, staffing, organizing and controlling for profitable retail merchandising and store operation.
Sales management is a course designed to teach prospective managers the skills of salesperson management. Topics include motivating, controlling and evaluating salespersons for results. Trends and recent developments in sales management will also be covered.
The emphasis in this course is on conceptualizing and conducting a marketing research project as well as using research as an aid for marketing decision making. Both primary and secondary sources of information are considered, along with defining the research problem, research design, measurement and scaling, questionnaire construction, sampling, data analysis, and interpretation. The SPSS statistical software package is used for data management and analysis.
A focused study of marketing to other businesses, institutions, and the government. The buying behavior of organizations as customers is explored in addition to how the marketing strategy for such customers differs from that used for consumer products and services. Other topics include customer relationship management (CRM), supply chain management, and distribution strategy.
A study of the unique problems associated with the marketing of services including alternative strategies with which to improve service marketing effectiveness.
This course deals with the problems and perspectives of marketing across national boundaries. It focuses on cultural, legal, social, economic, and behavioral differences that affect marketing strategies, and the marketing mix in global markets. The importance of international trade agreements and organizations and the global business environment is emphasized.
Cheryl O'Meara Brown, MBA
Senior Lecturer in Marketing
Agnieszka Chwialkowska, Ph.D.
Director of Assessment, Associate Professor of Marketing
Susan Hall Webb, Ph.D.
Professor of Business Communication
Sunil Hazari, MBA, Ed.D
Professor of Marketing
Ken Hilderhoff, MBA
Senior Lecturer of Marketing
Simone Lee, MBA
Lecturer of Marketing
Minna Rollins, D.Sc.
Director of Graduate Programs, Professor of Marketing
Beheruz N. Sethna, Ph.D.
Regents' Professor of Marketing
Salil M. Talpade, Ph.D.
Department Chair, Professor of Marketing
Jack Wei, Ph.D.
Professor of Marketing
Guidelines for Admittance
Specific requirements are associated with the following areas: Freshman Adult Learners Transfer International Home School Joint / Dual Enrollment Transient Auditor Post-Baccalaureate Non-Degree Seeking Readmission
Application Deadlines
Undergraduate Priority Deadlines
Fall Semester - June 1
Spring Semester - November 15
Summer Semester - May 15
Admission Process Checklist
Check your Application Status
Contact
Contact the Office of Undergraduate Admissions for additional information.
Specific dates for Admissions (Undergraduate only), Financial Aid, Fee Payments, Registration, Start/End of term, Final Exams, etc. are available in THE SCOOP.
- Marketing majors will demonstrate a more comprehensive knowledge of Marketing concepts and principles as compared to non-marketing BBA graduates as a whole.
- Marketing majors will be able to apply Marketing concepts and principles to the analysis, planning, implementation and control of marketing operations.
- Marketing majors will be able to conduct research pertinent to marketing issues and problems.