Description

Digital and Social Media Communication Strategies provides students with a framework for creating communication strategies and prepares them to become strategic communicators for digital and social media. Students will learn how to integrate digital, social and mobile platforms into a strategic communications plan through practical application. Course content will help students identify challenges, develop solutions, and use appropriate communication strategies to solve organizational problems. Key concepts include identifying social media communication objectives, defining target audiences, communication audits, basic protocol for social and digital communication and evaluation methods. Sessions include lectures, discussions, practical instruction, group projects and online analysis.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00