MKTG-4870 Marketing Management
Description
The focus of this integrative senior level course is on the analysis, planning, implementation, and control of marketing programs in a competitive environment. Decision making will be emphasized and the case method and/or interactive computer simulations will form the basic learning emphasis in the course.
Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00
Semesters
| Course Title | Instructor | Campus | Section | Syllabus |
|---|---|---|---|---|
| Marketing Management | Minna Rollins, D.Sc. | Carrollton | 01D | external Syllabus via Concourse External Resource |
| Sports Marketing | TBA | eMajor | 02F | eMajor Courses External Resource |
| Course Title | Instructor | Campus | Section | Syllabus |
|---|---|---|---|---|
| Marketing Management | Minna Rollins, D.Sc. | Carrollton | 01D | external Syllabus via Concourse External Resource |
| Course Title | Instructor | Campus | Section | Syllabus |
|---|---|---|---|---|
| Marketing Management | Minna Rollins, D.Sc. | Distance | E01 | external Syllabus via Concourse External Resource |